New Officine Panerai Store
60th Panerai Store Opens In Aspen, Colorado
Officine Panerai recently opened their 60th International store, and this stunning new store is now the largest Panerai store located in the United States.
How beautiful is this all-new Panerai store in Aspen, Colorado. Especially with the beautiful holiday lighting on the trees. The store-front looks so cozy and inviting, and I am certain this new store will be ultra-succesful.
Below is a copy of the official Panerai press release:
OFFICINE PANERAI UNVEILS ITS 60TH WORLDWIDE BOUTIQUE IN ASPEN,
THE LARGEST IN NORTH AMERICA, JUST IN TIME FOR THE WINTER SEASON
New York, NY – January 2014 – Italian watchmaker Officine Panerai has expanded its North American
New York, NY – January 2014 – Italian watchmaker Officine Panerai has expanded its North American
retail presence by unveiling its largest boutique in North America to date in Aspen, CO. Panerai’s tenth U.S. boutique, and its 60th worldwide, displays the latest global architectural design concept that
manifests the finest elements of Italian style and engineering, as well as highlighting the company’s nautical
history.
Located in the heart of Aspen’s renowned high-end shopping district, the new boutique will welcome year-round residents and travelers from around the world who journey to Aspen to experience the inherent
beauty of the popular mountain resort destination. The spacious 1,255 square foot, two-storied landmark
building with sweeping views of Aspen Mountain features an expansive sales area, library and VIP lounge
for customers to experience the Panerai brand. The new Panerai Aspen boutique, located at the corner of
East Hyman Avenue and South Mill Street across from the Wheeler Opera House, will serve as the ideal
backdrop to connect with the area’s many watch enthusiasts year round.
Panerai’s newest boutiques have been designed to create an intimate, comfortable atmosphere and follow a simple and classic design, made to enhance the store’s bright, transparent features with nautical accents. In honor of the historic association between Officine Panerai and the Italian Navy (which dates back to the 1930s), the shapes and materials used throughout the boutique recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the Brand’s Florentine roots. A large wall-clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the ® legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova , used to make the index markers and numerals more visible even in badly lit conditions.
Panerai’s newest boutiques have been designed to create an intimate, comfortable atmosphere and follow a simple and classic design, made to enhance the store’s bright, transparent features with nautical accents. In honor of the historic association between Officine Panerai and the Italian Navy (which dates back to the 1930s), the shapes and materials used throughout the boutique recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the Brand’s Florentine roots. A large wall-clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the ® legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova , used to make the index markers and numerals more visible even in badly lit conditions.
Officine Panerai CEO Angelo Bonati, commented on the opening of the 60th Panerai Boutique stating,
“Aspen has become an important market for fine watches and luxury goods given the high level of style and sophistication that is present in the area. The casual, sporty elegance of Aspen’s men and women of all ages is very similar to the values of Panerai, hence we feel that this market is a perfect fit.”
The Aspen boutique showcases Panerai’s core collection of iconic Radiomir, Luminor, Luminor 1950 and Radiomir 1940 case designs (styles which are trademarked by Panerai), as well as a selection of limited edition watches with movements entirely made at Officine Panerai’s Neuchâtel Manufacture. Panerai Aspen joins existing U.S. boutiques in Bal Harbour, Beverly Hills, Boca Raton, Dallas, La Jolla, Las Vegas, Naples, New York City, and Palm Beach.
“Aspen has become an important market for fine watches and luxury goods given the high level of style and sophistication that is present in the area. The casual, sporty elegance of Aspen’s men and women of all ages is very similar to the values of Panerai, hence we feel that this market is a perfect fit.”
The Aspen boutique showcases Panerai’s core collection of iconic Radiomir, Luminor, Luminor 1950 and Radiomir 1940 case designs (styles which are trademarked by Panerai), as well as a selection of limited edition watches with movements entirely made at Officine Panerai’s Neuchâtel Manufacture. Panerai Aspen joins existing U.S. boutiques in Bal Harbour, Beverly Hills, Boca Raton, Dallas, La Jolla, Las Vegas, Naples, New York City, and Palm Beach.
